Goldberg Coins and Collectibles

Sale 118

The Nov 14-15, 2020 Collectibles Auction

Coca Cola

Lot	Photo	Description	Realized
Lot 488		Coca-Cola: The Rarest Serving Tray, "Specific For Headache, Drink The Ideal Brain Tonic" ca. 1896 in Brass. One of the true "holy grails" for collectors of Coca-Cola, "The Ideal Brain Tonic" brass serving plate. Atop in raised letters the tray reads "Specific For Headache Drink The Ideal Brain Tonic" with the lower half of tray also in raised letters proclaim "Delicious, Refreshing Exhilarating". Recessed in the center of tray is the Coca-Cola logo with scattered remnants of the original red enamel that decorated the piece. Tray certainly exhibits wear as evident in photos; oxidation, warping, dings and enamel loss. Nevertheless an extraordinarily rare antique Coca-Cola tray, experts reporting less than five are known to exist. 10¼" in diameter with this very piece featured in Petretti's Coca-Cola Price Guide 12th Edition. Estimated Value $5,000 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $5,400
Lot 489		Coca-Cola: Impossibly Rare 1898 Tin Sign Highlighting Health Benefits "Specific For Headache". Pre-1900 and rare Coca-Cola embossed tin sign thought to be one of only two known. Clearly in poor condition, remnants of its period appeal and beauty are still apparent. Sign has been nailed to a frame for likely a century and measures 28 x 19½". A lovely woman wearing blue is seated at a small table with a potted palm drinking a glass of Coca-Cola. Copy reads: "Drink Coca-Cola (early version of logo) Delightful Summer and Winter Beverage, Relieves Mental & Physical Exhaustion, At Soda Fountains 5¢, Specific For Headache" with the words "Drink, Coca-Cola 5¢" and "Specific Headache" in raised letters. The condition of this sign is apparent including significant rusting, oxidation, scratches, paint loss, nails and nail holes to edges, and small contusions. But there remains an appeal for this piece by those specific collectors who can appreciate the history this sign. represents of Coca-Cola in 19th Century America. Estimated Value $1,500 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $984
Lot 490		Coca-Cola: Rare "Hilda with Roses" Large Round Antique Serving Tray Issued 1901. From the first decade of the 20th Century, 14 Coca-Cola serving trays have been identified. Certainly one of the most scarce (featuring actress and model, Hilda Clark who was the face of Coca-Cola from 1895-1903) is the the 9¾" "Hilda with Roses" manufactured by Meech & Beech Company. Tray is notable for its cola beans, flowers and branches surrounding the perimeter and the first serving tray to a show a price for a Coca-Cola. Within the image, written on a note as if a greeting, the Coca-Cola home office being located in Atlanta, Ga. with branches in Chicago, Philadelphia, Los Angeles and Dallas. In good condition tray has nicks, scratches, some staining and chips. Nevertheless a difficult tray to find and highly prized by collectors. Estimated Value $750 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $467
Lot 491		Coca-Cola: Rare "Hilda with Roses" Round Antique Tip Tray Issued 1901. From the first decade of the 20th Century, 14 trays have been identified as having been issued at that time. From 1901 (featuring actress and model, Hilda Clark who was the face of Coca-Cola from 1895-1903) the 5½" Hilda with Roses. Change (or tip) tray is colorful and in overall excellent condition with modest chipping to outside rim. Tray is noted for its cola beans, flowers and branches surrounding the perimeter and the first serving tray to a show a price for a Coca-Cola. On Ms. Hilda's table, a note written as if a personal greeting to her, the home office is noted in Atlanta, GA. with branches in Chicago, Philadelphia, Los Angeles and Dallas. In excellent condition, we note only the most minimum evidence of use and tiny flecks at edge of tray. Quite rare and highly prized by collectors most especially in such excellent condition. Estimated Value $750 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $1,320
Lot 492		Coca-Cola: Rare 1902 "Girl With Feathered Hat" Calendar, Exceptional Colors. A very rare Coca-Cola calendar, the second to the last using the image of Hilda Clark, published by Wolf & Co., Philadelphia. The colors of this piece are astounding, every intricate shading of the original lithograph strong, most especially the reds and pinks. But know the Clark image has been trimmed to 9½ x 7½" in an effort to maximize its aesthetic appeal, ridding it of a taped, color copy section missing at top and chips along the edges. The calendar was professionally matted and framed in gilt wood to 18½ x 12½". The January calendar sheet appears to be a clean digital copy, but the stone litho portion is absolutely original with stunning colors, and again rare in spite of trimming. Estimated Value $800 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $984
Lot 493		Coca-Cola Rare "Hilda with The Glass", Large Oval Serving Tray, 1903. Rare, antique Coca-Cola oval serving tray, the largest of the classic trays, measuring 15¼ x 18½" and manufactured by the Charles Shonk Company. Issued in 1903, tray is highly prized by collectors and is referenced as "Hilda with The Glass (Pewter Holder)" or "Big Hilda". This tray is in fair to good condition. It most definitely exhibits wear, areas of oxidation and age fading, especially around the perimeter. That said, Hilda is lovely with her rosy cheeks, the pastel colors in her dress, chrysanthemums surrounding her portrait and her glass of Coca-Cola, all quite evident. A treasure in spite of these issues and quite difficult to find. Estimated Value $2,000 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $228
Lot 494		Coca-Cola: Rare 1903 "Hilda with The Glass" Serving Tray In Fine Condition. From the first decade of the 20th Century, 14 trays have been identified as having been issued at that time. From 1903, featuring actress and model Hilda Clark, who was the face of Coca-Cola from 1895-1903, a fine example of the 9¾" tray. We note two small areas of oxidation below the left arm, a few scattered spots, minor scratches and overall age toning. But overall this is a fine example of this 116-year-old tin tray, the floral accents and details surrounding the edges particularly nice - a prize in any collection. Estimated Value $1,000 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $1,661
Lot 495		Coca-Cola: Two (2) Rare Pre-1910 Tip Trays, "Hilda with The Glass" and "Juanita" 4" Versions. Two rare Coca-Cola tip trays pre-1910 1.) A very fine "Hilda with The Glass" featuring popular personality Hilda Clark. Manufactured by Charles W. Shonk Co., this is a very fine example of this 4" tray issued in 1903. We note only one scratch to raised lip of tray, one tiny spot of rust on the bottom of the letter "E" in "Refreshing" and a few tiny flea bites along outer edge. The central litho image is rich and vibrant and quite a desirable piece for any level of collector. 2.) From 1906 is the "Juanita" tray, an illustration from Wolf & Co. that was used on a popular piece of sheet music of the same name. Tray was manufactured by the N.Y. Metal Ceiling Co. of New York and is in good or better condition. We note wear and chips to outermost edge, some scratches, one spot on left sleeve and very slight fading. Nevertheless a scarce piece and very collectible. Estimated Value $500 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $707
Lot 496		Coca-Cola Serving Tray: Rare "Lillian Nordica with Bottle" Oval Tray, 1905. Original antique Coca-Cola oval serving tray copyrighted 1904 by Aime Dupont N.Y., and manufactured by The Meek Company, Coshocton, Ohio in 1905. It is referenced by collectors as "Lillian Nordica with Bottle"; she was a superstar of opera in the late 19th Century and early 20th Century, bringing class and prestige as an early celebrity endorsement for Coca-Cola. Tray measures just at 10½ x 12¾" and is in very good condition. It has surface scratches, three small areas of oxidation and a half ring of white that does extend into the top of face. Nevertheless, still a very desirable piece as the colors have remained vibrant and due to being difficult to find in any condition. Estimated Value $1,250 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $738
Lot 497		Coca-Cola Lillian Nordica Green Artwork Style Stone Litho Printed Card ca. 1905, with 1911 Pad. Lillian Nordica (1857-1914) American opera star and actress was one of the earliest celebrities featured in Coca-Cola advertising along with popular personality Hilda Clark. Her image appeared on trays, calendars, posters and novelty items distributed by the Company beginning in 1904. Printed by Wolf & Co., this stone litho printed card is noted for its rich colors and great detail including of course the single glass of Coca-Cola artfully framed by the cluster of roses atop pedestal. On verso are the "health attributes" of drinking Coca-Cola for both men (relieves mental and physical exhaustion) and women (when weary and despondent). Machine sewn to card is a single calendar sheet from July, 1911 that may in fact not be original. However, card is in excellent to nearly mint condition, with only a tiny crease to lower left corner tip, 5 x 3¾" (with calendar sheet 7¼ x 3¾") and presented sandwiched in between two squares of lucite slabs for optimum display and appeal. Estimated Value $300 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $221
Lot 498		Two Scarce Collectible Tin Plates: Waco Texas, Circle A Soda Water & Dr. Pepper plus 1905 Vienna Art Plate. Two early 20th Century tin trays, popular with vintage antique beverage collectors and both ca. 1905. 1.) Texas Cotton Palace Exposition in Waco, Texas which on verso explains the history of the Palace as well as Waco being the home for Dr. Pepper and Circle A Soda Water and Ginger Ale. 2.) Tin "Vienna Art Plate", company associated with the "Topless Girl" Coca-Cola serving plate. Both 10" in diameter and in fair to good condition both with areas of oxidation, considerable rim wear, scratches and some paint loss. Nevertheless scarce and collected. Estimated Value $200 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $123
Lot 499		Two (2) Hires Root Beer Round Serving Trays, Early 20th Century; "Hires To Your Health" & "Josh Slinger". Two large Hires Root Beer serving trays 1.) "Hires To Your Health" boy in blue tin serving tray, Chas. W. Shonk Co. Litho, Chicago, ca. 1905. 13½ x 13½ x 1" and in good condition. Tray exhibits scratches, minor areas of oxidation around edge and some paint loss. But colors remain vivid and tray still displays nicely. 2.) "Just what the Doctor ordered" copyright 1914 Charles E. Hires Co. 13 x 13 x ¾". Wide-eyed soda-jerk, Josh Slinger, holding glass of root beer in fair to good condition. Faded lithography, discoloration, staining and chipping of paint to tray's edge nevertheless both trays scarce and collected. Estimated Value $100 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $246
Lot 500		Two (2) Hires Root Beer Round Serving Trays, Early 20th Century, "Things Is Getting Higher" & "To Your Health". Two (2) Hires Root beer serving trays 1.) "Hires to you Health" boy in blue, this version a deeper tin serving tray, 12 x 12 x 1½". Litho of boy has faded from use but scratches and rust spots are modest and overall would be considered in fair to good condition. 2.) "Things is getting higher, but Hires are still a nickel a trickle" copyright 1915 Charles E. Hires Co. Litho shows Hires soda jerk character, Josh Slinger, serving a foamy Hires Root Beer. Very colorful lithograph with only a very few minor scratches. There is chipping to tray's edges and one or two to three spots of oxidation, otherwise this is a fine example of this tray. 13¼ x 13¼ x 1". Estimated Value $100 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $369
Lot 501		Coca-Cola Rare 1906 "Juanita" Calendar, Outstanding Condition. The first known Coca-Cola calendar was issued by the company in 1891, but by the first decade of the 20th Century the company copyrighted stunning images of popular, beautiful models and entertainers and enlisted some of the finest stone lithography printers in the nation. Antique calendars are some of the most prized treasures by collectors due to how rare most are and certainly how beautiful. And certainly this 1906 calendar is a perfect example. Image copyrighted in 1905 by Wolf & Co. which graced the sheet music of a popular song, "Juanita". Calendar has embossed as part of the printing a frame around the lithographic image which gives the calendar a remarkable appearance. This piece is in excellent condition, boasting vivid colors and with only minor issues. We note one scratch snaking through the word "Refreshing" and only one calendar page remaining from the month of October. 14¼ x 7¾" and beautifully framed in gilt wood to 19½ x 12". Estimated Value $1,200 - UP From The Private Collection of James Harrison Ring. Schmidt Museum of Coca-Cola Memorabilia. View details and enlarged photo	Realized $3,120
Lot 502		Coca-Cola Serving Tray: Scarce "Juanita" Oval Tray From Popular Sheet Music and Song, 1906. Vintage original Coca-Cola oval serving tray issued in 1906 and referenced by collectors as "Juanita". Interesting history with this image in that it is the first showing someone drinking Coca-Cola, named for a popular song and popular image on sheet music copyrighted in 1905 by Wolf & Co. Philadelphia, PA found in small print along edge of white dress. 10¾ x 13" and manufactured by NY Metal Ceiling Company. Tray is quite appealing with cola beans and foliage surrounding the image. In good to very good condition. Although it does have scratches/pits throughout and a degree of fading, it remains vibrant and again, is quite difficult to find in any condition. A fine addition for any level of collector. Estimated Value $900 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $541
Lot 503		Coca-Cola Rare 1907 "Girl With Green Dress" Calendar, Outstanding Condition. The first known Coca-Cola calendar was issued by the company in 1891 but by the first decade of the 20th Century the company copyrighted stunning images of popular, beautiful models and entertainers and enlisted some of the finest stone lithography printers in the nation. Antique calendars are some of the most prized treasures by collectors due to how rare most are and certainly how beautiful. From 1907, "Girl With Green Dress," a somewhat more risqué artwork also referenced as the "Relieves Fatigue" calendar, as seen in the slogan. Another beautiful example of a very early calendar in excellent condition. We note only a corner chip to top right, slight rounding to top left corner and very minor edge wear, otherwise as bold and vivid as any collector could hope for. Pad begins with July and pages look to be in excellent condition. 14 x 7" and beautifully framed in gilt wood to 19½ x 12". Estimated Value $2,000 - UP From The Private Collection of James Harrison Ring. Schmidt Museum of Coca-Cola Memorabilia. View details and enlarged photo	Realized $2,583
Lot 504		Coca-Cola Tray: Rare "Relieves Fatigue" Large Oval, 1907 Serving Tray in Fine Condition. Wonderful large oval Coca-Cola serving tray manufactured by Charles Shonk Co., boasting a painting copyrighted by Wolf and Co. in 1906. Because of the printed claim, it is named or referenced as the "Relieves Fatigue" tray. Wonderful tray with cola beans and foliage surround the edge of a young woman holding aloft a glass of Coca-Cola. This tray is in fine condition with only a few light surface scratches and rubs, and one small area of spotting above the left side cola bean. The colors are vibrant and the tray displays beautifully. A fine addition for any level of collector. Estimated Value $2,000 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $1,415
Lot 505		Coca-Cola: Rare, Antique "Exhibition Girl" Large Oval Serving Tray in Fine Condition from 1909. From 1909, an excellent example of the large oval "Exhibition Girl" serving tray manufactured by the H.D. Beech Company. This is the 16¾ x 13¾" tray similar in image to the 1909 calendar which has two additional large paper lanterns. Serving tray has cola beans and foliate design decorating the perimeter and framing the very appealing image of a woman enjoying a glass of Coca-Cola. The background shows a large gondola, illuminated boats, lanterns in the distance and gorgeously lit buildings. Historical context was ultimately found in error and evidently this is not the St. Louis World's Fair. Tray is in fine condition barely hinting at its 110 years in age. We note scattered scuffing to edges, a few in the image, a light stain in pylon of terrace, some tiny white spotting and two strips of Velcro on verso. Otherwise this is a remarkably clean serving tray boasting very strong colors. It displays beautifully and would prove a fine addition to any level of collector. Estimated Value $2,000 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $480
Lot 506		Coca-Cola: Rare, Antique "Exhibition Girl" Oval Serving Tray in Excellent Condition from 1909. From 1909, an excellent example of the oval "Exhibition Girl" serving tray manufactured by the H.D. Beech Company. This is the 13 x 10¾" tray similar in image to the 1909 calendar which has two additional large paper lanterns. Serving tray has cola beans and foliate design decorating the perimeter and framing the very appealing image of a woman enjoying a glass of Coca-Cola. The background shows a large gondola, illuminated boats, lanterns in the distance and gorgeously lit buildings. Historical context was ultimately found in error and evidently this is not the St. Louis World's Fair. Tray is an outstanding find and exhibits only the most minor evidence of wear and very light scuffing. This 110 year old piece would prove a significant addition to any collection and is one of the best trays in the auction. Estimated Value $1,800 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $780
Lot 507		Coca-Cola Rare 1909 "Exhibition Girl" Calendar in Fine Condition. The first known Coca-Cola calendar was issued by the company in 1891. But by the first decade of the 20th Century the company copyrighted stunning images of popular, beautiful models and entertainers and enlisted some of the finest printers using stone lithography in the nations. Antique calendars are some of the most prized treasures by collectors due to how rare most are and certainly how beautiful. From 1909 the rare "Exhibition Girl" seated at a table overlooking an illuminated cityscape with gondolas and illuminated boats in the water, lanterns strung above. In overall very fine condition, calendar image is strikingly bold with colors exhibiting no fading. Examined in frame, calendar appears to be professionally mounted on acid free, sky blue mat. It still has the original thin metal strip (minus tiny round hanger) with the image itself having only the slightest ripples within the paper. The red borders on left and right are in remarkable condition with only a few flecks and a single tiny tear that does not extend into image. Bottom red border has been irregularly trimmed 1/8th of an inch. Single calendar sheet from September 1909 is tucked just under image, with no staples. Calendar measures 20 x 11" and framed to 24 x 15" in gilt wood under glass. Very scarce and highly prized. Estimated Value $1,200 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $3,000
Lot 508		Coca-Cola: Rare, Antique "Exhibition Girl" Large Oval Serving Tray from 1909. Large oval "Exhibition Girl" serving tray manufactured by the H.D. Beech Company in 1909. This is the 16¾ x 13¾" tray, similar in image to the 1909 calendar which has two additional large paper lanterns. Serving tray has cola beans and foliate design decorating the perimeter and framing the very appealing image of a woman enjoying a glass of Coca-Cola. The background shows a large gondola, illuminated boats, lanterns in the distance and gorgeously lit buildings. Historical context was ultimately found in error and evidently this is not the St. Louis World's Fair. Tray is in very good or better condition, barely hinting at its 110 years in age. The main issue is a deep scratch extending from top edge of tray into the hair of the model. We note some chips to lower edges of tray, some chips to left shoulder of model and very light stains just below the neck. Otherwise this is a clean serving tray boasting exceptionally strong colors, which displays beautifully. Estimated Value $600 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $369
Lot 509		Coca-Cola Scarce 1910 "The Coca-Cola Girl" Calendar, Displays Beautifully. The first known Coca-Cola calendar was issued by the company in 1891, but by the first decade of the 20th Century the company copyrighted stunning images of popular, beautiful models and entertainers and enlisted some of the finest stone lithography printers in the nation. Antique calendars are some of the most prized treasures by collectors due to how rare most are and certainly how beautiful. From 1910, "The Coca-Cola Girl" is one of the most recognizable of all the early 20th Century calendars, boasting beautiful artwork by acclaimed illustrator, Hamilton King. The image is as vivid as the day it was printed and displays beautifully. However, we note a ¾" trim to the bottom of the image which removed the "Copyright by Coca-Cola" and "Published by Wolf & Co." Clearly this calendar was sent to a professional paper conservator as the trim and three discrete touch-ups to soft creases in the image were exquisitely executed. Note also only the month of June remains of the pad and no metal strips. 16¾ x 8¾" nicely matted and framed in gilt wood to 22½ x 14½". Estimated Value $500 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $960
Lot 510		Coca-Cola: Rare, Early 20th Century Paper Sign of "Woman On The Beach". An unusual and likely rare Coca-Cola paper sign. A woman on the beach, clearly from the early 20th Century given that virtually every square inch of her is all but covered up, enjoying a glass of Coca-Cola with a Coke pavilion clearly visible in the back ground. This sign is a 9 x 16¾" and in remarkably very fine plus condition. Never folded, no creases or marks, no trim to paper or any other significant issues. We note only age toning, age spots on verso and the slightest wear to edge in lower left corner. We are not sure as to the use of this piece and there is no copyright save for the Trade Mark Registered on tail of "C" of "Coca." Estimated Value $150 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $1,046
Lot 511		Coca-Cola Antique 1911 Calendar "The Coca-Cola Girl", Illustrated by Hamilton King. The first known Coca-Cola calendar was issued by the company in 1891. But by the first decade of the 20th Century the company copyrighted stunning images of popular, beautiful models and entertainers and enlisted some of the finest printers using stone lithography in the nations. Antique calendars are some of the most prized treasures by collectors due to how rare most are and certainly how beautiful. Rare 1911 calendar illustrated by Hamilton King, "The Coca-Cola Girl" of a young woman wearing a large hat with roses projecting the wholesome branding Coca-Cola preferred. Lithograph was printed on a linen finished paper making for a richly textured image. Calendar is in very good condition. We note both top and bottom strips are missing, flecking, a white stain, several horizontal creases especially above calendar and some edge tears all minimized by professional backing on card stock. Calendar appears to have full pad and certainly superb, vibrant colors. 17¾ x 10" and framed to 24 x 17". A fine addition to any collection and displays nicely. Estimated Value $900 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $1,170
Lot 512		Coca-Cola: Antique Large Oval Serving Tray "The Hamilton King Girl", 1913. Popular early 20th Century Coca-Cola serving tray from 1913 which features a beautiful young woman wearing a large hat with a red rose on top drinking a "Delicious and Refreshing" glass of Coca-Cola. Image was painted by Hamilton King whose signature can be seen just above the word "Drink" and manufactured by Passaic Metalware Company. Tray measures 15¼ x 12½ x 1½" and is in good or better condition. We note scattered scratches on the edges of tray, scratches in the image, mostly in the hair and hat of model and oxidation to left edge wall of tray. But the colors remain very strong, her face and pink accents to her blouse are lovely and overall it displays quite nicely. Estimated Value $600 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $240
Lot 513		Coca-Cola: Four (4) Oval Change or Tip Trays, All Early 20th Century, One Near To Mint. Four (4) Coca-Cola tin tip trays, 6 x 4" all early 20th Century. 1.) "The Hamilton King Girl", woman with large black hat with single rose, copyright 1913 by Wolf & Co. and manufactured by Passaic Metal Ware Co. In near to mint condition with only slight crazing and the most minor scratches to rim. 2.) "Betty Girl in large white bonnet with pink ribbons, ca. 1914, copyright The Coca-Cola Co. and manufactured by Passaic Metal Ware Co. In excellent condition with scattered small chips around the tray's edge but over all quite clean and vibrant. 3.) "Elaine Girl" in peach colored dress and peach hat, ca. 1916, copyright Coca-Cola, Passaic Metal Ware Co. Again excellent condition with very slight wear and tiny chips to tray's edge but again, a lovely and bright lithograph. 4.) "Golfer Girl" or "Garden Girl) on larger trays toward lower left you can see a golfer and caddy but the tip tray only shows the sign No. 1 and yards to the hole. In fair to good condition, with a quarter size wear spot to litho at center of tray and a brown stain, chips all around the edges, however face of model remains lovely. Estimated Value $600 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $369
Lot 514		Coca-Cola Scarce 1914 "Betty" Antique Calendar, Without Bottle. The first known Coca-Cola calendar was issued by the company in 1891, but by the first decade of the 20th Century, the company copyrighted stunning images of popular, beautiful models and entertainers and enlisted some of the finest stone lithography printers in the nation. Antique calendars are some of the most prized treasures by collectors due to how rare most are and certainly how beautiful. The "Betty" calendar was produced in two versions, one with model holding her hat ribbon against her face as seen here and one altered with "Betty" holding a bottle of Coca-Cola complete with paper straw (an excellent example is offered in this auction.) Strong colors highlight this example but there are issues within the textured paper litho. Three creases, some edge tears in white border, a few dings and only the month of December remaining of the pad. Nevertheless the metal strip is present, and the colors are lovely. 32¼ x 13". Estimated Value $600 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $357
Lot 515		Coca-Cola Tray: Large Oval "Betty" Tray, 1914. Wonderful large oval Coca-Cola serving tray manufactured by Passaic Metaware Company. Very familiar vintage Coca-Cola image, no doubt due to the giant bonnet and vibrant pink colors. 15½ x 12¼ x 1½" tray boasts great colors and is in fine minus condition. Edge of tray exhibits scrapes from wear and image has scattered scratches, but again, colors have remained strong and have fine visual appeal. Estimated Value $500 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $120
Lot 516		Coca-Cola "Betty", Antique Rectangular Serving Tray, ca. 1914. 14 trays have been identified as having been issued in the early 20th Century for Coca-Cola. "Betty or Betty Girl" is a scarce Coca-Cola rectangular tray from Passaic Metal Ware Litho Co., 13¾ x 10½ x 1" and is a beautiful and familiar image with its vibrant rose and pink colors and the model's lovely smile. This tray is in overall very good condition with just a small area of oxidation and discoloration within the white bonnet and hair, one scratch in the image, a small dent in hair and scattered chipping to edge of tray. In spite of these issues, tray displays beautifully as the colors are very bold and quite appealing. A fine addition to any collection. Estimated Value $400 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $120
Lot 517		Coca-Cola Rare 1915 "Elaine" Calendar, Very Fine Condition. The first known Coca-Cola calendar was issued by the company in 1891, but by the first decade of the 20th Century the company copyrighted stunning images of popular, beautiful models and entertainers and enlisted some of the finest stone lithography printers in the nation. Antique calendars are some of the most prized treasures by collectors due to how rare most are and certainly how beautiful. To that end, one of the most beautiful of all the calendars printed between 1910-1920, is the 1915 calendar. This calendar was made available in two versions, one with the model holding a glass, another holding a bottle as found here. This calendar also boasts the gray logo in red outline, with others having the logo in all red. The colors in this lithograph are absolutely extraordinary, the pinks contrasting beautifully with the creams and blues in the background. With calendar framed and matted, we cannot tell if metal strip is present. We note some toning spots in top left corner, only one month from the original pad, a small crease in lower left and one tiny contusion. Otherwise this litho is a knockout, 32¼ x 13" beautifully framed to 40½ x 20¼". A fine example of this original calendar, suitable for every level of collector. Estimated Value $1,000 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $1,200
Lot 518		Coca-Cola: Antique Flat Mount Metal Sign "Elaine" ca. 1916 in Fine Condition. Antique and vintage tin Coca-Cola signs are prized by collectors because they have been seen by generations while traveling across America. From 1916, a rare, flat-mount metal sign manufactured by Stelad Signs, Passaic Metal Ware Co., with the image "Elaine Holding Glass" in quite fine condition. This self-framed sign was meant to promote fountain sales of Coca-Cola and clearly this sign was well kept for 100+ years. We note two rubs on her forearm and elbow, the most minimum of scratches, and what appears to be an area of light spotting of Coca-Cola syrup, which is barely visible even up close. Otherwise this is a wonderful piece and would prove a significant addition to any collection. 30 x 20". Estimated Value $2,000 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $2,460
Lot 519		Coca-Cola Serving Tray: "Elaine" Long Rectangular Tray, 1916, Fine. Vintage original Coca-Cola serving tray issued in 1916 and referenced by collectors as "Elaine". Unusual and desirable in that it is the only tray issued in this long, rectangular shape by the Passaic Metalware Company, 19 x 8½". In fine condition, tray has a minimum of scrapes to gold and black edge but the image of "Elaine" remains vibrant and with only minor evidence of wear. A fine addition to any collection. Estimated Value $400 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $185
Lot 520		Coca-Cola: 1919 Antique Calendar "Girl With Knitting Bag and Bottle". The first known Coca-Cola calendar was issued by the company in 1891. But by the first decade of the 20th Century the company copyrighted stunning images of popular, beautiful models and entertainers and enlisted some of the finest printers using stone lithography in the nations. Antique calendars are some of the most prized treasures by collectors due to how rare most are and certainly how beautiful. A perfect example is this 1919 calendar of a woman at a military airfield, knitting materials and bag in hand enjoying a bottled Coca-Cola. Know there are versions of the same image where she is holding a glass instead, hence the distinction. In very fine condition with metal trim and round hanger intact, lithographic image vivid and with a minimum of scattered light creases. We note a crease and small tear at border below knitting bag that in no way detracts from the appeal of this piece. Calendar has single February 1919 page that has a detached tear to left border, 31¾ x 13", beautifully framed in gilt wood to 36½ x 17½". Estimated Value $1,000 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $1,140
Lot 521		Coca-Cola "Summer Girl" Antique Rectangular Serving Tray ca. 1921. One of the six beauties featured on Coca-Cola trays between 1920-1925. Rectangular serving tray referenced as "Summer Girl" copyrighted 1921, and manufactured by H. D. Beech Co. 13¼ x 10½ x 1". A beautiful image of a young woman in straw hat and Summer dress. Tray is in fine condition with a light smudge on left cheek and a discoloration around her shoulders and some paint chipping to gold trim along tray's edge. That said, serving tray remains very appealing boasting lovely sunlit colors. Estimated Value $400 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $271
Lot 522		Coca-Cola, Two Antique Calendars: 1921 "Autumn Girl and the 1925 "Girl At Party". Two 1920s vintage original Coca-Cola calendars: 1.) The 1921 "Autumn Girl" calendar with the model illustrated in a lovely upscale garden setting. Note also a bottle to her left on display atop the estate's elegant bench, eliminating the need for two different versions of the same calendar (only displaying a bottle or a glass) as was done several times in previous years. Calendar is in fair to good condition with roll creases throughout, no metal strips, some silverfish damage (one tiny section in litho, but certainly in lower right corner of calendar pad). Further the poster exhibits fading primarily the pink and rose tones. 32 x 12" and framed to 34 x 14". 2.) 1925, "Girl At Party" dressed to the nines wearing a blue turban, a white fox stole, and holding a glass of Coca-Cola. Examined in frame, calendar is without metal strips, however the full pad of calendar pages are intact. Condition of lithograph is fine with the barest minimum of creasing or border chips. However we note a slight fading of pink tones in the face and dress yet it still displays nicely. 24¼ x 11¾" handsomely framed to 29 x 16½". Estimated Value $300 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $360
Lot 523		Coca-Cola "Autumn Girl", Lovely Antique Rectangular Serving Tray ca. 1922. One of the six beauties featured on Coca-Cola trays from 1920-1925 with this model referenced as "Autumn Girl" or also, "Navy Girl" due to the style of the hat. 13¼ x 10½ x 1", copyright Coca-Cola at lower left. Tray is in fine condition with a minimum issues within the image save for three tiny flecks just below the pearls, however chipping and paint loss along the tray's edges. Displays very nicely. Estimated Value $400 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $246
Lot 524		Coca-Cola "The Flapper" Antique Rectangular Serving Tray ca. 1923. One of the six beauties featured on Coca-Cola trays from 1920-1925 with this particular model referenced as "The Flapper". The title is more apparent where model is photographed full length holding a fan as seen on the calendars. 13¼ x 10½ x 1", copyright Coca-Cola at lower left and manufactured by The American Art Works, Coshocton, Ohio. Tray is in good to very good condition with several tiny flecks just below the pearls, a strip of discoloration within the hair and chipping and paint loss along the tray's edges. Tray nevertheless presents nicely. Estimated Value $250 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $148
Lot 525		Coca-Cola Calendars: Two Examples from the 1920s, "Flapper Girl" and "Girl With Tennis Racquet" 1923 and 1926. The first known Coca-Cola calendar was issued by the company in 1891. But by the first decade of the 20th Century the company copyrighted stunning images of popular, beautiful models and entertainers and enlisted some of the finest printers of stone lithography in the nation. Antique calendars are some of the most prized treasures by collectors, due to how rare most are and certainly how beautiful. Offered here are two vintage original calendars. 1.) From 1926, "Girl With Tennis Racquet" in good condition. Calendar has tears and creases throughout, is missing metal strips, with tape on verso and only one month remaining from the original pad. But this calendar could be restored beautifully by a competent paper restoration studio to address the condition issues because the colors are excellent. 18½ x 19". 2.) "Flapper Girl" from 1923 is in only fair condition. The calendar is heavily toned, has tape on verso to hold in check a deep crease at shoulder level of model as well as tape along calendar edges to hold in check chipping. Calendar does have its top metal strip and full pad, but time has faded "Flapper Girl", to an almost sepia tint, which admittedly one would see as a stage or film prop, and that in itself has appeal. 24¾ x 11¾" Both calendars are unframed and in Mylar sleeves. Estimated Value $250 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $308
Lot 526		Coca-Cola: Reverse Glass Painted Tray, "Please Pay When Served" from 1927. Reverse glass painted tray from 1927. A handsome sign which asks "Please Pay When Served, Thank You." Piece is in good condition. It has been framed so full inspection is very difficult. But it appears touch-up to gold areas along the outside edges, especially under "Thank You" have been made on the reverse of glass as was done originally. Not quite an exact match but close. At a distance, it displays fine. 14" round including frame. Estimated Value $200 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $172
Lot 527		Coca-Cola: Scarce 1927 "Girl With Bouquet of Flowers" Dealer's Calendar, Excellent Condition. The first known Coca-Cola calendar was issued by the company in 1891, but by the first decade of the 20th Century the company copyrighted stunning images of popular, beautiful models and entertainers and enlisted some of the finest stone lithography printers in the nation. Antique calendars are some of the most prized treasures by collectors due to how rare most are and certainly how beautiful. With the 1927 calendar, Coca-Cola provided an area (referred to as the "privilege panel") for stores to be able to print their names and location. An excellent example is offered here for a Riker's Drug Store in Lewiston, ME. We note only age toning and one small smudge between the numbers of 27 and 28 on the full calendar pad, otherwise excellent. This piece would prove a fine addition to any collection. Calendar is shrink wrapped on foam core and ready for framing. 13 x 7". Estimated Value $1,000 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $588
Lot 528		Coca-Cola Serving Tray: "Soda Jerk", Antique Original Issued 1927, Very Fine Condition. Original 1927 rectangular Coca-Cola serving tray entitled "Soda Jerk" by American Art Works, Coshocton, Ohio. Tray boasts the classic green, red and gold color scheme, the tin litho illustration of the soda jerk in very fine condition. Tray has modest scuffs and scattered chips to the gold finish along the tray's edge, but the image has only a small ding in the green background at shoulder level and a light scratch. This tray would make a fine addition to any level of collector. 12½ x 13¼" and again, quit a fine example. Estimated Value $400 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $332
Lot 529		Coca-Cola Serving Tray: "Barefoot Boy", Antique Original by Norman Rockwell, Issued 1931, Excellent Condition. Original 1931 rectangular Coca-Cola serving tray entitled "Barefoot Boy" or "Boy with Dog" or "The Rockwell Tray" and by all accounts one of the most in-demand due, of cours, to the immense popularity of Norman Rockwell. Tray is 10½ x 13¼" and was manufactured by American Artworks in Coshocton, Ohio. This is an excellent example of this tray with only the most minor of chips to gold trim along tray's edge and one tiny flea bite in straw hat. One of the best serving trays from this period we have in auction and a must for collectors of every level. Estimated Value $500 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $646
Lot 530		Coca-Cola: Extremely Rare, Original, 50th Anniversary Poster 1886-1936, Recently Conservation Backed and Restored on Linen. Very difficult to find 50th Anniversary Coca-Cola poster. This poster was originally on cardboard which was becoming increasingly at risk of damage given the brittleness which eventually could have caused irreparable damage to the image. We sent poster to Jaimie Mendez Restoration Studio to be removed from decaying cardboard, stabilized and then linen backed. Linen backing (actually acid free cotton canvas fabric) is a pricey conservation method used to mount and preserve vintage posters so they can be displayed or framed without compromising their intrinsic value. Antique posters/paper are stabilized through de-acidification as the acids within the printing inks can disintegrate the original paper over time. This is done through a restoration process of chemical baths to protect the poster from any further "corrosion" and removing it from the equally damaging effects of the original card board backing. Linen backing holds the poster flat and smooth allowing it to be easily handled, stored or framed. The result proved nothing less than remarkable. The poster is intact with just a few areas of touch up, primarily an 8" fissure below the "y" of anniversary which was caused by the cardboard beginning to exhibit stress that while evident, is now significantly minimized in appearance. The poster now displays beautifully. The colors are deep and vivid, the image itself of two women in swimsuits representing the old and the new spanning the first 50 years of Coca-Cola is absolutely wonderful. A significant addition to any collector of Coca-Cola, now restored for the next generations of Coca-Cola collectors. Poster measures 50 x 30" with an additional one inch of backing surrounding the original paper for ease of framing and handling. Rare and desirable for any level of collector. Estimated Value $1,800 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $2,100
Lot 531		Coca-Cola 1937 Calendar "The Fishing Hole" by N.C. Wyeth in Excellent Condition. The first known Coca-Cola calendar was issued by the company in 1891, but by the first decade of the 20th Century, the company copyrighted stunning images of beautiful models and entertainers, and in the 1930s, illustrations by some of America's greatest artists. Antique calendars are some of the most prized treasures by collectors due to how rare most are and certainly how beautiful. From 1937, N.C. Wyeth's idealistic look at a young boy, his faithful companion, a couple of bottles of Coca-Cola and off he goes to his favorite fishing hole. Calendar measures 24 x 12", fully intact with pad and metal strip and in excellent condition. We note only a dime size area of bumps at far left border in clouds that is barely visible. Otherwise, this example is outstanding, boasting stunning colors. A fine addition for any level of collector. Shrink wrapped on foam core. Estimated Value $300 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $234
Lot 532		Coca-Cola: Two (2) Near Mint, Late 1930s Serving Trays,"Girl in Yellow Hat" and "Springboard Girl". Two (2) Coca-Cola trays from the 1930s both 13¼ x 10½" and manufactured by American Artworks. 1.) From 1938 "Girl in Yellow Hat" or "Girl in the Afternoon" is by artist Bradshaw Crandell with his signature in lower right corner. Tray is in near mint condition and bursting in sunshine colors 2.) From 1939 "Springboard Girl" a painting by Haddon Sundblom whose signature just right of center at base of image. Again in near to mint condition, some of the best from this period in auction and all together lovely. Both are superb additions to any level of collector. Estimated Value $500 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $295
Lot 533		Coca-Cola: Three (3) Serving Trays, 1930, 1934 and 1936. Three (3) Coca-Cola serving trays from the 1930s manufactured by American Artworks in Coshocton, Ohio and all 13¼ x 10½". 1.) Tray from 1930, "Telephone Girl" on the phone saying "Meet me at the soda fountain." Good to better condition with scrapes to tray's edges, and scattered scratches and paint loss on sidewalls and a few in image. 2.) From 1934, "Maureen O'Sullivan and Johnny Weismuller Metro Goldwyn Mayer Featured Players" a promotion for their film, TARZAN in good condition with scratches, some paint loss and what appears to be scrubbing marks on the tray with a too stiff brush. 3.) From 1936, the "Hostess Girl" in fine minus condition with scrapes to edges and scattered scratches in image. But the colors are fantastic and the image is so very appealing, making for a fine collector's piece. Estimated Value $300 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $258
Lot 534		Coca-Cola Serving Trays: Three (3) Vintage Original Serving Trays, "Sailor Girl" 1940, "Skater Girl" 1941 and "Two Girls At Car" 1942. Three vintage original Coca-Cola serving trays (all three 10½ x 13¼") in fine to very fine condition: 1.) From 1940 the very lovely "Sailor Girl" which is quite appealing. From The American Art Works of Coshocton, Ohio, tray only has a minimum of scratches and a few tiny chips, mostly in the green of the ocean. Otherwise a wonderful example of this tray in very fine+ condition. 2.) From 1941 the appealing "Skater Girl" in fine condition, minor evidence of use, scattered scratches. 3.) From 1942,"Two Girls At Car" a fine example of this serving tray which was the last by American Art Works and the last during WWII. Some pits and scratches to edge, a few scattered in image with some pitting to face of girl leaning against the car. All three trays display nicely! Estimated Value $300 - UP From The Private Collection of James Harrison Ring. View details and enlarged photos	Realized $209
Lot 535		Coca-Cola: Scarce Manager's Guide Sales Training Program, 14 Chapters and Binder from 1940. Comprehensive and impressive five ring binder Coca-Cola Sales Training Manager's Guide printed in 1940. Binder is divided into 14 tabbed chapters (each having a photo) laying out the skills and instructions necessary to teach how to sell Coca-Cola to potential sales representatives in a meeting. Everything is here to motivate Coca-Cola dealers with advertising, proper product presentation, the importance of refrigeration, pitching housewives (!), safe driving and much more. Appears complete and has a fantastic embossed leatherette cover centered with an embossed Coca-Cola logo. In very fine condition, binder was extremely well kept by the sales manager, but certainly exhibits use, while having no handwriting, doodles, or notations inside. 11½ x 10½" and at least 2" thick. Estimated Value $125 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $148
Lot 536		Coca-Cola: Four (4) Vintage Original Serving Trays, Two From 1927, 1933 and 1942. Four vintage original Coca-Cola serving trays in poor to good condition 10½ x 13¼" 1.) From 1927 "Soda Jerk" which, while having issues of scratches and a rust spot, is still a difficult tray to find and overall still a prize. 2.) Also from 1927, "Girl With Bobbed Hair" and as evidenced in photo, in mostly poor condition. 3.) From 1933, Coca-Cola's first celebrity endorsement since the turn of the century and that woman is Francis Dee, Courtesy of Paramount Pictures. Color is quite nice but the scratches are throughout. 4.) From 1942 "Two Girls At Car" which proved the last tray during WWII and the last tray by The American Artworks in Ohio. Again, tray has nice colors but scratches throughout. Estimated Value $200 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $135
Lot 537		Coca-Cola 1942 Cardboard Advertisement "The Drink They All Expect". Vintage original cardboard advertisement of wholesome young adult couple at a party, each about to enjoy an ice cold bottle of Coca-Cola. This very appealing sign was printed by McCandlish in Philadelphia in 1942 and the artwork could not be any more of the period. Examined in frame, the sign has outstanding colors throughout. We note only four mounting holes in all four corners, scattered scratches, minor spotting and some creasing near the outer right edges. Those minor issues aside, this piece displays beautifully, 26 x 15½" and is framed to 28½ x 17½". Estimated Value $200 - UP From The Private Collection of James Harrison Ring. View details and enlarged photo	Realized $234

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